I work with graphic designers. They are Design Nerds. They eat, sleep and poop designs.
We’re moving from old-nerd to new-nerd. No surprise that the eye glasses business has spotted this shift… big time. “Nerd glasses” is one of the most searched terms in Google’s nerdisphere.
J.Crew rocks. Every once in awhile a retail fashion brand nails it. Nails the style, the cloth, the feel, the attitude, the brand, the retail experience.
All it takes is a little bit of Portlandia. I can say this cause I live there. For more transformational ideas, check out nerd glasses.